JMW Sales
Products that inspire exploration

Discover with Dr. Cool

Award-winning toys


Established in 2009, Discover with Dr. Cool is an educational toy brand focused on inspiring children to explore the world around them. Dr. Cool products emphasize the natural sciences and range from hands-on learning activities, like excavating real dinosaur bones, to scientific tools adapted for children, like a microscope and a rock tumbler. Recognized for exceptional educational content as well as the quality of their mineral and fossil specimens, Discover with Dr. Cool has won over 100 industry awards, including Academics Choice Brain Toy, Dr. Toy's Seal of Excellence and the Teacher's Choice Award. 

As the parent company of Discover with Dr. Cool, we're looking forward to the brand's upcoming 10 year anniversary as well as continued success in the educational toy sector.